I thought it was time to move on to recipes. To reach the practical part, cooking, concrete combinations, and nutritional formulas. But it is not happening—not yet. This delay is not because I do not know the recipes, but because an obstacle appeared that I did not expect on this massive scale.
After my previous column and all the conversations I opened about kibble and industrial food, I received an avalanche of messages and comments. People write to me saying they “no longer give kibble” and that they now buy cooked or raw food. In those sentences, everything becomes visible: a person believes they have changed their dog’s life simply because they changed the commercial product. However, the point is not changing the product. The point is changing the relationship toward responsibility. Therefore, understanding why homemade meals beat store-bought food is essential, as true health requires personal involvement rather than buying a new commercial label.
The Trap of the “Easier Path”: From Kibble to “Fresh” Labels
Over the past year, more products have appeared than ever before. The dog food market is literally exploding. Whenever someone begins to speak the truth about kibble, the market immediately offers a new version of the same old story. It is no longer just “a bag of kibble.” Now it is labeled as “fresh,” “cooked,” “raw,” “human grade,” “chef made,” or “farm to bowl.”
Once again, owners face a label, advertising, and the act of buying instead of practicing genuine responsibility. People feel better because they believe they have done something big. In reality, they have simply moved from one manufacturing industry to another.
The problem is not only what the dog eats. The problem is who controls the path of that food. When you buy commercial cooked or raw meals, you buy food that has passed through mass production, chemical packaging, cold chains, storage, transport, and sales. One single interruption in that chain, one mistake, or one faulty batch, and the consequences become enormous. Industry operates on an industrial scale, and so do its errors.
The Risk of a Long Supply Chain: Why Industrial “Cooked” Food Can Be Dangerous
This systemic vulnerability is why massive lawsuits are being conducted worldwide against dog food manufacturers. When something goes wrong, it goes wrong collectively. These are not isolated problems; they are tragedies that affect waves of owners at once. Only then do you realize how powerless the phrase “freshly cooked” on a plastic label is against the reality of a long logistical chain.
People say, “But it is cooked, it cannot be dangerous.” It can—very much so. Cooked food spoils, becomes contaminated, and can be stored improperly. It can lose its cold chain or sit at the wrong temperature. It can look perfect, smell good, and still be lethal. All it takes is a single point in the logistical chain to fail for harmful bacteria to develop. These pathogens gradually destroy the microbiome, multiply excessively, and create chronic problems from which there is no return. This fragile delivery chain shows why homemade meals beat store-bought food when it comes to basic biological safety.
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Every single stop in a massive commercial supply chain introduces a potential risk of contamination or failure for store-bought dog food
Why I Will Never Have My Own Dog Food Brand
No one can do better for your companion than you. No brand, no commercial “chef,” and no marketing company can assume responsibility better than an owner.
What surprised me most was how many companies called me to advertise food, promote brands, or become the face of someone else’s formula. Many invited me to help create recipes to build the “best cooked food on the market.” Some even enrolled in my school with the sole goal of launching their own dog food businesses because the market appears to be a perfect financial opportunity.
However, after a single serious meeting, people realize the heavy reality. They understand that it is an enormous risk. Regardless of the financial model or potential profit, the emotional risk is not worth the investment. When you make food for dogs, you literally hold someone’s life in your hands. If you make a mistake, the consequence is a funeral.
I will not create a food brand, nor will I promote anyone’s commercial food. I refuse to participate in an industry where one oversight can kill someone else’s dog. My mission is not to profit from another person’s concern; my mission is to awaken people.
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A Vision of a World Without a 500 Billion Dollar Empire
The dog food industry is a global empire worth over 500 billion dollars. Imagine that money remaining in people’s pockets instead. Imagine owners having knowledge, security, control, healthier dogs, fewer veterinary visits, and less suffering.
A dog was not given to us so we could feed consumerism and the greed of the world. A dog was given to us so that through it we might learn what real care means. Next time, and only next time, I will speak about recipes. I will explain how to cook for a dog properly and professionally, how to balance meals, and how to accomplish a stable nutritional routine. But first, we must all admit one thing: there is no perfect store-bought food. There is only perfectly accepted responsibility. To explore more about how sourcing fresh, living ingredients at home rebuilds your dog’s vital systems from the inside out, read our holistic nutrition guidelines.
See you next time.
At Sasha Riess, we look past commercial labels to honor the unique biological blueprint of your companion. True health requires addressing the subtle internal patterns that create lasting vitality and pureloveandharmony. Discover the customized path to your dog’s longevity:Linktree Sasha Riess
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