There is one thing I often have to repeat: I never said that dogs have no soul.

The problem appears when long reflections, conversations, and explanations are reduced to a few seconds of video. In that process, the message is easily pulled out of context and receives a completely different meaning from what was actually said.

How Short Video Formats Change the Meaning of What Is Said

Reels and short formats follow the rules of attention, not the rules of understanding. People who edit content often try to preserve the essence, but the message can become:

  • Too shortened

  • Wrongly emphasized

  • Torn from the wider context

Honestly, with some clips, even I do not recognize how they ended up in the final version.

Algorithms Choose Provocation, Not Explanation

Social media rewards what provokes a reaction. That is why the part mentioning a dog’s soul is what gets highlighted—it triggers strong and divided opinions.

An algorithm creates a false conclusion, making it seem like a provocative statement rather than an in-depth explanation. It makes it sound as if I said something I never actually said.

The Dog as a Conscious Being, Not an Object of a Method

My entire work, my life, and my relationship with dogs rest on one fundamental principle: the dog is a conscious being.

From this consciousness comes the dog’s ability to:

  • Understand the world it lives in

  • Find its place within it

  • Experience fear and insecurity

  • Experience joy, calm, and contentment

When I speak about this, I am not entering philosophical debates to provoke. I am explaining why working with a dog can never be mechanical.

 

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A dog and a human in calm contact – the dog as a conscious being

When a message is pulled out of context, its meaning changes.

 

What Changes When We Stop Seeing the Dog as a “Problem”

When we see a dog as a being, not a „malfunction“ to be fixed, all key questions change: how we feed them, how we guide them, and how we react when something “does not work.”

The dog stops being a symptom treated by a method. The dog becomes a relationship built through understanding.

What Was Actually Said

A sentence pulled out of context does not represent a standpoint. If we speak about dogs, their behavior, emotions, and needs, then we must speak holistically.

  • Without cutting.

  • Without sensationalism.

  • Without conclusions based on a few seconds of footage.

Understanding a dog does not begin with technique. It begins with listening to the whole, not just a fragment.