The pet industry today convinces owners that they must buy special meals, expensive treats, and supplements for their dogs. The truth is much simpler: dogs can and should eat home-prepared food, and owners have far more power than they realize. Here is why I do not produce dog food and why I believe you should cook for your dog yourself.
Many dog owners feel pressure from a market that constantly pushes new products at them: expensive kibble, dozens of shampoos, “essential” supplements, and treats whose monthly cost often resembles the expenses of an additional household member. In reality, it does not need to be that way.
Insecurity as a Sales Tool
The pet products industry relies on one thing: our insecurity. When an owner feels lost and afraid of making a mistake, it becomes much easier to sell them the “best” kibble, the “special” wet food, or yet another dietary supplement.
That is why I often hear the question: “Why do you not release your own food? Why do you not produce treats based on your recipes?”
The answer is simple: I want to teach owners to cook for their dogs themselves.
Moving Away from the Industry of Pressure
I do not want to become part of an industry that takes the last bit of money from people. If I released a branded dog food, everything would come down to one more product owners feel obliged to buy. But my philosophy is the opposite.
To understand why I do not produce dog food, you must understand that dog nutrition should be:
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Simple and accessible.
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Close to what you already prepare at home.
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Affordable, without creating pressure to buy something “special.”
Most of the things owners want to purchase are simply unnecessary. Half of what you find on store shelves is not needed by you or your dog.
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The best food for a dog is the one you prepare at home.
The Power of Homemade Meals
A dog can eat homemade food—a combination of ingredients you already have, the same things you use for your own meals. Not only is this enough, it is healthier, emotionally connected, and energetically aligned with you.
That is why my answer is always the same. I do not produce ready-made food because I believe the best food for your dog is the one you prepare yourself at home. It is responsible, sustainable, and in the long run, better for both you and your dog.
At Sasha Riess, we value your freedom and your dog’s health above all else. Knowing why I do not produce dog food helps you realize that the most important ingredient in your dog’s bowl is your own care. This return to simplicity brings both you and your pet into a state of pureloveandharmony. Discover more: Linktree Sasha Riess
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